Media Design
Promo Videos
Year
2023
Duration
4 months
Tools
After Effects, Premiere Pro
Overview
During my internship in Amsterdam at Easywalker, I created a variety of promotional videos for product launches, campaigns, and seasonal discounts. The goal was to present the brand’s strollers in a dynamic and engaging way, ensuring that each video captured attention while staying true to the brand identity.
Promo videos for different campaigns
Creative concepts and storyboards
Motion graphics and animations made in Adobe After Effects
Final export-ready video files
Research
Each project began with a briefing to define the campaign’s purpose, target audience, and key messages. I studied Easywalker’s tone of voice and visual guidelines to ensure consistency across all deliverables.
Design
I developed concepts and created storyboards before moving into production in Adobe After Effects. Careful attention was given to pacing, typography and motion to balance clarity with creativity. The challenge was to transform static product photos into lively, eye-catching visuals that matched the campaign’s mood and goals.
Results
The final promo videos successfully presented Easywalker’s products in a fresh, engaging way. Each piece communicated campaign messages clearly while adding an energetic visual touch that resonated with audiences. This project enhanced my motion design skills and deepened my ability to translate brand identity into moving visuals.
