Graphic Design
Window Campaign
Year
2023
Duration
1 month
Tools
Illustrator & Photoshop
Overview
As part of my internship at Easywalker, I designed window displays for 13 retail shops across Germany and Austria. The goal was to communicate the brand message clearly while showcasing the strollers in an impactful, eye-catching way.
Window design concepts for 13 shops
Print-ready files for installations
Large-format designs (2.5–3 meters in length)
Visual storytelling adapted to physical retail spaces
Research
The project began with a detailed briefing about the campaign’s goals and messages. I researched how retail window displays influence customer attention and how to best communicate lifestyle and product value through visuals.
I sketched multiple layout ideas, exploring how to combine graphics and product placement behind the glass. Meetings with the team helped refine the concepts and ensure they aligned with Easywalker’s brand identity.
I investigated print specifications, formats, and material constraints to ensure the designs would be effective at large scale and adaptable across different shopfronts.
Design
I developed the final concepts into clean, bold visuals that highlight both the strollers and the campaign narrative. The designs balanced product focus with visual storytelling, ensuring the windows felt welcoming and recognizable. I prepared all files as print-ready deliverables, tailored to the exact dimensions of each shop window.
Results
The completed window campaign was installed across 13 Easywalker shops in Germany and Austria. The large-scale designs successfully drew attention, communicated brand values, and elevated the in-store presence. This project strengthened my skills in spatial design, visual communication, and adapting concepts into physical, real-world applications.
